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Posts Tagged ‘eizo’

Pin-Ups

One of the beautiful things about mass-production is that we can have love affairs with people we will never meet. Like the automobile pieced together on a line, images can be produced, re-produced and distributed to such a vast number of people at a relatively small cost. Images of glamourous living, beauty and sex, in particular, make it to the masses and allow everyone, from  the cramped urbanite on a train, to the barefoot boy in a village in the third world,  the opportunity to desire and fall in love with the ideal.

May

There are too many examples to list so I’ll just throw one out. How about Scarlett Johansson?  I look at her and I think, “That girl is perfect.” She has all the attributes I want to see in a woman,  the curves of her body, her plump lips, the scratchy voice. I’m attracted to her vulnerability and loneliness in Lost In Translation and  excited by her passion and coquetry in Match Point.

July

People like that, like Ms. Johanson, their images belong to us and we can treat them as we like.

We can share them. Dispose of them when we grow tired of  their face and find a new one on any channel and on any magazine stand.  We can use them to create standards for our romantic pursuits, as a kind of  high-water mark to measure the the flood levels created by potential lovers.

Eizo, a Japanese medical imaging and precision display company,  play with this idea in one of their marketing campaigns (Butter, Berlin/Duesseldorf, Germany), a nude, pin-up calendar, sure to rumble the bowels of a few radiologists. The images speak for themselves. I like the idea. It’s fun.

August

Some advice:

“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.”
John llhan, Turkish–Australian entrepreneur

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